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ARIANE GROUP (+) ORELSAN
How to transform an
outdated brand into a
trendy cultural player
with Orelsan ?
2025
01 ( Brief )
ArianeGroup was struggling to attract young engineers as was perceived as a traditional, outdated brand less appealing than competitors like SpaceX.
02 ( Strategy )
To shift perceptions and engage the next generation, JUICE tapped into music and fashion, two powerful cultural drivers, to position ArianeGroup in youth and entertainment culture.
03 ( Project )
A+AG21
Ft :
ORELSAN
Talent
collab
AVNIER
THE A+AG21
JUICE teamed up with Orelsan and his brand Avnier to launch a limited collection, aligning with his album release. This high-impact partnership boosted brand exposure, drove media buzz, and engaged a younger audience, making ArianeGroup more aspirational and culturally relevant.
COLLECTION
A+AG21
Behind the project :
HOW WE
CREATE THE
A+AG21 COLLECTION
Ariane
Avnier
04 ( Result )
+23K
followers on
AG instagram
+22%
internship
applications
+242%
traffic on
AG website
+ ORGANIC BRAND VISIBILITY ON PREMIUM MEDIA AND CULTURAL EVENT :
WHY ( JUICE ) WAS THE BEST
PARTNER FOR THIS
PROJECT ?
( 01 )
Strategic approach and creative vision to identify the most relevant cultural territorie to embed ariane group into entertainment.
( 02 )
Industry expertise to curate best artist with relevant actuality at the time of the release to maximize media visibility.
( 03 )
Direct access to Orelsan’s team, ensuring a fast and seamless project development with minimal intermediaries.
( 04 )
End-to-end project management from strategy to delivery powered by a premium network of creative and technical partners.
ARIANE GROUP (+) ORELSAN
ARIANE GROUP (+)
ORELSAN
How do you transform an
outdated brand into a
trendy cultural player with
Orelsan ?
ARIANE GROUP (+) ORELSAN
02 ( Strategy)
To shift perceptions and engage the next generation, JUICE tapped into music and fashion, two powerful cultural drivers to position Ariane Group in youth and entertainment culture.
01 ( Brief )
ArianeGroup was struggling to attract young engineers as was perceived as a traditional, outdated brand less appealing than competitors like SpaceX.
Talent
collab
A+AG21
AVNIER
ORELSAN
Ft :
03 ( Project )
JUICE teamed up with Orelsan and his brand Avnier to launch a limited collection, aligning with his album release. This high-impact partnership boosted brand exposure, drove media buzz, and engaged a younger audience, making Ariane Group more aspirational and culturally relevant.
The A+AG21
Collection
03 ( Project )
A+AG21
Behind
the project
how we
create the
A+AG21 collection
Ariane Group
Avnier
traffic on
ag website
internship
applications
+242%
+22%
followers on
AG instagram
+23K
05 ( Result)
+
Organic brand visibility on
premium média and cultural event.
WHY ( JUICE ) WAS THE BEST PARTNER FOR THIS
PROJECT ?
( 01 )
Strategic approach and creative vision to identify the most relevant cultural territorie to embed ariane group into entertainment.
( 03 )
Direct access to Orelsan’s team, ensuring a fast and seamless project development with minimal intermediaries.
( 04 )
End-to-end project management from strategy to delivery powered by a premium network of creative and technical partners.
( 02 )
Industry expertise to curate best artist with relevant actuality at the time of the release to maximize media visibility.