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ARIANE GROUP (+) ORELSAN
Collab strategy
Talent management
project management
ARIANE GROUP (+) ORELSAN
How do you stand out, surprise and become the product launch everyone remembers during an period where every
brand is competing
for attention?
HOKA @ UTMB CHAMONIX
02 ( Strategy)
Instead of a standard setup, JUICE developed an immersive and innovative approach using video mapping, turning its iconic shoe into a canvas for artistic and technological expression.
01 ( Brief )
HOKA wanted to go beyond traditional product launch by designing a one-of-a-kind experience that would not only set the brand apart but also engage media and influencers attending various brand events throughout UTMB Chamonix and TRE event in Austin.
TECTON3
CHAMONIX
UTMB
@
PR EVENT
03 ( Project )
We created four immersive scenographies that bring the HOKA product range to life through giant 3D replicas, video mapping and creative set design all capturing the brand’s innovative spirit and outdoor DNA
HOKA
TECTON X3
03 ( Project )
(01)
We first reproduced the Hoka models in polyurethane using advanced robotic technology to create perfect giant 3D replicas of the products.
TECTON X3
HOKA
(02)
We created dynamic mapping videos showcasing the shoe’s technology in the foreground with visuals in the background expressing each product’s DNA and inspiration to create impactful and immersive imagery.
Behind
the project
how we
create the
THE TECTON SCENOGRAPHY
HOKA
TECTON X3
WHY ( JUICE ) WAS THE BEST PARTNER FOR THIS
PROJECT ?
( 01 )
JUICE brought a sharp creative vision and deep brand understanding to translate HOKA’s performance DNA into an inspiring idea mading the scenography super impactful.
( 02 )
A powerful network of creative talent capable of bringing ideas to life with the highest standards of quality.
( 03 )
JUICE’s event management expertise guaranteed seamless delivery from idea to on-site experience.