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ARIANE GROUP (+) ORELSAN
Collab strategy
Talent management
project management
ARIANE GROUP (+) ORELSAN
ARIANE GROUP (+)
ORELSAN
How do you transform an
outdated brand into a
trendy cultural player with
Orelsan ?
ARIANE GROUP (+) ORELSAN
02 ( Strategy)
To shift perceptions and engage the next generation, JUICE tapped into music and fashion, two powerful cultural drivers to position Ariane Group in youth and entertainment culture.
01 ( Brief )
ArianeGroup was struggling to attract young engineers as was perceived as a traditional, outdated brand less appealing than competitors like SpaceX.
Talent
collab
A+AG21
AVNIER
ORELSAN
Ft :
03 ( Project )
JUICE teamed up with Orelsan and his brand Avnier to launch a limited collection, aligning with his album release. This high-impact partnership boosted brand exposure, drove media buzz, and engaged a younger audience, making Ariane Group more aspirational and culturally relevant.
The A+AG21
Collection
03 ( Project )
A+AG21
Behind
the project
how we
create the
A+AG21 collection
Ariane Group
Avnier
traffic on
ag website
internship
applications
+242%
+22%
followers on
AG instagram
+23K
05 ( Result)
+
Organic brand visibility on
premium média and cultural event.
WHY ( JUICE ) WAS THE BEST PARTNER FOR THIS
PROJECT ?
( 01 )
Strategic approach and creative vision to identify the most relevant cultural territorie to embed ariane group into entertainment.
( 03 )
Direct access to Orelsan’s team, ensuring a fast and seamless project development with minimal intermediaries.
( 04 )
End-to-end project management from strategy to delivery powered by a premium network of creative and technical partners.
( 02 )
Industry expertise to curate best artist with relevant actuality at the time of the release to maximize media visibility.