( music )
( sportstyle )
( outdoor )
( about )
the agency
( JUICE ) is the creative
award winning agency
& talent house crafting
powerfull talent collab,
lifestyle experiences &
culture driven campaigns
to connect brands with
music, sportstyle & outdoor communities.
Work with ( JUICE ) _
( service )
2025
( Work )
PR EVENT
consumers experiences
retail activations
Music booking
Design
( experiences )
TO
02
( service )
2025
( Work )
SOCIAL CONTENT
COMMERCIAL FILM
SHOOTING PRODUCTION
Produce
( campaign )
TO
03
From creative strategy to production and amplification Juice's end-to-end model and network ensures access to the most powerfull cultural partnership opportunity to deliver seamless marketing activations that drive awareness, affinity and engagement.
WHY WORKING
WITH ( JUICE )
ON YOUR PROJECT
JUICE stands out by combining strategic expertise and creative excellence with direct access to the most influent artists, creators, leading music festivals and cultural partners to deliver seamless end-to-end campaigns driving awareness, affinity &
engagement.
they work(ed) with juice :
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ARIANE GROUP (+) ORELSAN
How to transform an
outdated brand into a
trendy cultural player
with Orelsan ?
2025
01 ( Brief )
ArianeGroup was struggling to attract young engineers as was perceived as a traditional, outdated brand less appealing than competitors like SpaceX.
02 ( Strategy )
To shift perceptions and engage the next generation, JUICE tapped into music and fashion, two powerful cultural drivers, to position ArianeGroup in youth and entertainment culture.
03 ( Project )
A+AG21
Ft :
ORELSAN
Talent
collab
AVNIER
THE A+AG21
JUICE teamed up with Orelsan and his brand Avnier to launch a limited collection, aligning with his album release. This high-impact partnership boosted brand exposure, drove media buzz, and engaged a younger audience, making ArianeGroup more aspirational and culturally relevant.
COLLECTION
A+AG21
Behind the project :
HOW WE
CREATE THE
A+AG21 COLLECTION
Ariane
Avnier
04 ( Result )
+23K
followers on
AG instagram
+22%
internship
applications
+242%
traffic on
AG website
+ ORGANIC BRAND VISIBILITY ON PREMIUM MEDIA AND CULTURAL EVENT :
WHY ( JUICE ) WAS THE BEST
PARTNER FOR THIS
PROJECT ?
( 01 )
Strategic approach and creative vision to identify the most relevant cultural territorie to embed ariane group into entertainment.
( 02 )
Industry expertise to curate best artist with relevant actuality at the time of the release to maximize media visibility.
( 03 )
Direct access to Orelsan’s team, ensuring a fast and seamless project development with minimal intermediaries.
( 04 )
End-to-end project management from strategy to delivery powered by a premium network of creative and technical partners.